Cheesie’s is a great late-night snackspot whose brand is currently not living up to the quality of their tasty grilled cheeses. This rebrand completely overalls the restaurant's visual feel and builds upon their fun, non-threatening feel. The eye-catching colors and textures are targeted toward the “Night-Life Crowd” in the Lakeview area of Chicago.

client Cheesie’s Restaurant | role Graphic Designer

Hand-drawn, chalk-inspired lettering references the restaurants signature chalkboard tables while picking up on the texture and tactillity of the visual system. Proxima Nova's simple and clean feel contrasts those textural elements while maintaining some fun character to communicate a lighthearted tone.