As abcd(Asset-Based Community Institute) moved from Northwestern to DePaul, they were looking to completely rebrand. I started the process by redesigning their logotype and developing a modern visual style that built off of some of their legacy illustrations.
Client abcd Institute | Role Graphic Designer
To show the progression I made from abcd's original illustration to my logo type and icons I created this short video.
I created icons and a related logo that drew upon the illustrations abcd has been using for years.
Final logo type and icons
& Business card
Various use cases