abcd Institute Rebrand

As abcd(Asset-Based Community Institute) moved from Northwestern to DePaul, they were looking to completely rebrand. I started the process by redesigning their logotype and developing a modern visual style that built off of some of their legacy illustrations.

Client abcd Institute | Role Graphic Designer

To show the progression I made from abcd's original illustration to my logo type and icons I created this short video.

I created icons and a related logo that drew upon the illustrations abcd has been using for years.

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Final logo type and icons

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Letterhead, Envelope,
& Business card

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Various use cases

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